I am sure that everyone has had the experience of wanting to buy something, but was not sure if it’s a wise choice. Now, you might have just found the solution for this problem, if you have an iPhone.
Consumer Reports is an organization that publishes reports that compare and review products and services based on experiments and tests done in an in-house lab. Earlier in this year, it had published a report that is not recommending the iPhone 4. Ironically, recently it has launched an iPhone app called Consumer Reports Mobile Shopper iPhone App.
So what does this app do? Basically, when you are faced with tough decisions when buying something, from toddler toys to electrical appliances, and want some helpful advices, you can scan the barcode of the product with your iPhone and gain an instant report of the product that tells you the good and/or bad things about it. So with this app, you can access consumer information, including price comparison, remotely with just the touch of your finger.
Personally as a person with an iPhone, I think this is a very useful and innovative app. I am thrilled by the idea of being able to carry a personal barcode scanning machine with me. For me, when I have to choose between 2 products, price would be one of my top priorities so this app would allow me to compare prices without having to collect a bunch of flyers, especially when I am not expecting that I would buy something – this happens to me a lot when “window shopping” turns into crazy shopping.
So who said technology and MIS are only used by big corporations to manage and make decisions?