{"id":34,"date":"2013-10-20T20:19:51","date_gmt":"2013-10-21T03:19:51","guid":{"rendered":"https:\/\/blogs.ubc.ca\/yusukekuchii\/?p=34"},"modified":"2013-11-19T00:41:02","modified_gmt":"2013-11-19T07:41:02","slug":"how-to-increase-sales-of-paper-books","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/yusukekuchii\/2013\/10\/20\/how-to-increase-sales-of-paper-books\/","title":{"rendered":"How to increase sales of paper books"},"content":{"rendered":"

Recently, the sales of paper books have been decreasing dramatically. More and more bookstores have been closed.
\nThis is remarkably sad because I love the unique atmosphere of bookstores.
\nThe smell of the books and the sound of pages being turned make me relaxed.
\nAlthough e-books are nice and beneficial, I definitely do not want bookstores to be closed.
\nTherefore, I will consider some ways to get attention to bookstores and increase sales.
\nI will use 3P(Price, Promotion, Place) of 4P to consider this.<\/p>\n

<Product>
\nThere are various ideas to improve books and bookstores.
\nFor example, there was an interesting fair in a Japanese bookstore, which was called “lead-in fair.”
\nIn this fair, you cannot read titles and contents\u00a0when you choose a book. All you can see is the first sentence of the book. This fair intended readers to pay more attention to the first sentence.
\n\"\"<\/a>
\nThis kind of fair certainly will increase sales.
\nAnother idea is to make a unique bookstore. I am not sure this will lead to an increase of sales. However, you will be able to get hard-core customers and stable sales. Here are some examples of unique bookstores.
\n\"\"<\/a>
\nURL: http:\/\/www.buzzfeed.com\/expresident\/reasons-why-we-love-bookstores
\n\"\"<\/a><\/p>\n

URL: http:\/\/blogof.francescomugnai.com\/2013\/08\/the-20-most-interesting-and-beautiful-bookstores-of-the-world\/<\/p>\n

<Promotion>
\nPromotion is difficult. Books are countless, which can be a good point, but could be also a bad point. The consumer cannot choose the right book.
\nIn order to solve this problem, I think that you should increase the number of prizes like the Booker prize.
\nIf you do so, it will be easier for us to choose books.<\/p>\n

<Place>
\nI often see bookstores collaborating with cafes like Starbucks.
\nAlthough this is a great idea, more variations are needed.
\nFor example, some bookstores collaborate with shoes stores. They place shoes which relate to books next to them.
\nAnother example is that some bookstores have local supermarkets in them.
\nThey place local food next to cooking books.<\/p>\n

As we have seen above, there are a lot of ways to increase sales.
\nI hope that these solutions lead to the increase of sales and keep the unique experience of bookstores for future generations.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, the sales of paper books have been decreasing dramatically. More and more bookstores have been closed. This is remarkably sad because I love the unique atmosphere of bookstores. The smell of the books and the sound of pages being … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":20808,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/users\/20808"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/posts\/34\/revisions\/45"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yusukekuchii\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}