No study of business success in the twentieth century would be replete without mentioning Coca-Cola. Recently, I came across an article that piqued my interest in digging behind Coca-Cola’s exuberant success. As mentioned by Professor Mahesh Nagarajan in class, a well-organized supply chain management and operation are pivotal to a company. Unsurprisingly, for Coca-Cola, its achievement is the product of an operating framework that is built on excellence.
CCE, Coca-Cola Enterprises realizes that the top priority for a sustainable growth is replacing dated systems with a modernized platform across markets to create a cohesive view of metrics and streamlined processes. This idea to me is downright brilliant. It’s important to keep the company data-orientated, which means making the measurement in the operation accurate and organized. More importantly, for a company like Coca-Cola who really focuses on global expansion, it’s crucial to integrate all the data together and build on a set of consistent standards and processes, so that it saves much time when putting the entire operation system in a new territory.
As I can see, Coca-Cola really focuses on the efficiency on its operation system. Obviously, the modern operation system is supporting the company to strive for the triumph in the global market.
References:
“Coca-Cola Supply Chain Management Success Story.” Computer Sciences Corporation. CSC Americas Headquarters, n.d. Web. 04 Oct. 2014. <http://www.csc.com/application_services/success_stories/78846-coca_cola_supply_chain_management_success_story>
“Who Dares Wins – Success through Intelligent Risk A Coca-Cola Great Britain Case Study.” A Story of Global Success. Business Case Studies, n.d. Web. 04 Oct. 2014. <http://businesscasestudies.co.uk/coca-cola-great-britain/who-dares-wins-success-through-intelligent-risk/a-story-of-global-success.html#axzz3FCCJIgWq>.
Image: <http://dcgazette.com/wp-content/uploads/2014/09/coca-cola-cover.jpg>
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