There used to be a stereotype sticking in my mind: an entrepreneur is someone who comes up with the groundbreaking idea and eventually put that spark of mind into practice. However, when I recently perused a blog about entrepreneurship, my definition of becoming the best entrepreneur has totally changed.

The blog reiterates that a good entrepreneur doesn’t just come up with great ideas, which contradicts with a common idea that entrepreneurship exactly equals innovation. Indeed, linking previous classes, I realize that the most successful entrepreneur is someone who is tough, practical, executing the idea rather than creating it. For example, I recall the Sauder Alumna Ms. Shizu Ocusa. Her success of creating her own business is not because she generates an innovative idea, but because she assembles a great team and implements the idea of producing fresh juice efficiently and profitably.

On the other hand, the blog I read provides another new angle of viewing entrepreneurship: the best entrepreneur solves market needs. I completely agree with the idea that “[we] come up with wonderful ideas all day long but unless they satisfy a large enough need, one that can support a business, they don’t do anyone any good.” Indeed, creating a successful business is based on revenue breaking even with cost and eventually creating profit. As a result, I believe we all want to start with a market need.

It’s always surprising to find a redefinition of something we already build a stereotype on. Inspired by such blog on entrepreneurship, I can’t wait to have a real practice in the next future.

Reference:

Brown, Paul B. “The Best Entrepreneurs Don’t Come Up With Great Ideas, They Solve Market Needs.” Forbes. Forbes Magazine, 5 May 2013. Web. 08 Nov. 2014. <http://www.forbes.com/sites/actiontrumpseverything/2013/05/05/if-you-come-up-with-a-great-idea-someone-might-pay-you-1-solve-a-market-need-and-you-can-basically-charge-whatever-you-want/>.

Picture1: <http://med.stanford.edu/careercenter/images/highlights/entrepreneurship_clipart.gif>.

Picture2: <http://www.jrinkjuicery.com/work/>.