yutong, wu's blog

Burger King merged with Tim Hortons, one of the most famous industries in Canada, to achieve its expansion to a new country. This action generated their strengths to overcome their weaknesses, and both entities can have a growing revenue by doing so. However, I think Burger king’s  plans might not work out as well as expected. Tim Hortons has achieved great success in Canada, and, I think for most of the Canadians or even people who are from outside of the countries, Tim Hortons is more of a represent of culture. So, some people like it just because it is Tim Hortons. While, once it merged with Burger King, this strength basically disappeared. So, even though Tim Hortons itself has a great influence on Canada, it doesn’t mean the new company in Canada would work out as well as Tim Hortons. Furthermore, the merge only conveyed an information that Burger King is now selling Tim Hortons’s coffees, if Tim Hortons doesn’t have a great impact in the US market, how would this become a strength which is powerful enough  for the new company to fight against the competitors? So, in my opinion, this merge will have fewer benefits than expected in the long run.