I am one of the members who have bought a bottle of cola, which has my name on it, and I have to say this is definitely the most interesting idea I have seen recent years. Coca Cola has always been being creative and different when marketing for its products. This time it integrated social media and marketing to better interact with customers all over the world to create more possibilities for its future development.I agree with Winnie that It is true in order to succeed and survive, companies and industries should always keep innovating, and obviously, Coca Cola has been doing this all the time. However, for all the efforts Coca Cola has made to improve and be different, I think it is so narrow to just talk about successfully making profit here, I think what it has done is more of a reflection of its mission and value.
“To refresh the world, to inspire moments of optimism and happiness……to create value and make differences.” Coca cola has stick to this mission all the time. Even though it is already a successful company, it never stops improving and seeking for new possibilities. It always tried to be inspiring and innovative. Strategies like“share a Coca” is just one of its inspiring strategies. On the one hand, Coca Cola can get more money by doing so; on the other hand, it is delivering its value to customers. So, rather than say this is another way Coca cola is trying to promote its products, I’d believe this is just, as usual, a way it fulfills its mission.