According to the New York Times, “The Simpsons”, one of my favourite scripted shows in childhood, is going to be on cable television in August 2014. FXX, an American television channel owned by the Fox Entertainment Group, announced it had purchased the rights to broadcast “The Simpsons” for more than 550 episodes.Not only does FXX own the right to rerun the show through cable, but also to stream “The Simpsons” online and on its mobile app (FXNOW) that will be launched shortly after. 

Although this agreement involves 9-figure deal, analysts estimated that the overall value of the entire show is between the range of $550 million to $1 billion or more. In the other words, even if it is not guaranteed that the show can potentially bring enormous profits to FXX, we are sure that “The Simpsons” will give the network a huge bump up. 

In my opinion, I think FXX made a wise decision to purchase this well-known show. First, I have observed that FXX’s revenue has a decreasing trend, mainly due to the fact that customers can easily access to watch shows online with free of charge. Thus, after the show be streaming online in the next August as well as on FXNOW, there is going to have a slow increasing trend in FXX’s revenue. 

References: 

• Josef Adalian, “Simpsons Will Finally Be Available To Stream”n.d. Nov. 15, 2013. <http://www.vulture.com/2013/11/simpsons-will-finally-be-available-to-stream.html>

• Felix Gillette, “Murdoch’s New Comedy Network Snaps Up Pricey Cable and Web Rights for The Simpsons”n.d. Nov.15, 2013. <http://www.businessweek.com/articles/2013-11-15/murdochs-new-comedy-network-snaps-up-pricey-cable-and-web-rights-for-the-simpsons#r=hpf-s>

• Bill Carter, “Streaming and Cable Deal for The Simpsons” n.d. The New York Times-Media and Advertising. Nov.15, 2013.<http://www.nytimes.com/2013/11/16/business/media/simpsons-reruns-sold-to-fxx-in-first-cable-deal.html?_r=0>

• Image: http://thesimpsonsareawesome.tumblr.com/post/16919836461/thats-his-lucky-red-hat-hes-a-box-my-boys-a