Microsoft hopes to launch HTC phones equipped with dual (Windows and Android) operating system, reports “The Motley Fool”. It is still uncertain whether or not HTC will go about this system.
Some people agreed that HTC One is now the best phone on the market compared to its main rival Samsung S4, which has no dual front speakers, no good-looking interface and no tactile metal chassis. However, Samsung has succeeded way further than HTC, which may due to its omnipresent advertising budget. According to analyst Horace Dediu, Samsung’s mobile advertising budget is more than $4 billions U.S. dollars. Comparatively, HTC overall advertising budget is only $3.7 billions. Google provides Android a free and open platform. However, Samsung dominated by up to 60% of the market share by its vertical integration advantages.
While HTC is no longer important to the investors, it is still important in terms of its strategic position. HTC becomes Google’s “tool” to balance Samsung’s power since Samsung has expanding significantly in recent.
With my personal point of view, I think if HTC really decided to launch a mobile phone with a pair of operating systems, it would perhaps dominant the market shares since it is very unique and has not been on the market yet.
References:
- “Samsung Galaxy S III vs. rival flagships: iPhone 4S, HTC One X, Lumia 900”. Engadget.com, Sat. 5 Oct.2013. <http://www.engadget.com/2012/05/03/samsung-galaxy-s-iii-vs-iphone-4s-htc-one-x-lumia-900/>