Netflix is used by millions of people throughout the world, and it brings many different audiences upon a single website.  A revolutionary idea that they created, they were the cause of the consumers shift in taste from DVD’s to online streaming. In Annice’s Blog post, she explains how the company is in a low-cost, broad market category under Porter’s Generic Strategies.  Similar to Walmart, they have a wide range of consumers that they appeal to.  They created a unique market off of a new idea, and they were very successful in doing so.

With this new idea, they have many significant advantages compared to other consumers.  First, they have a strong positioning in the consumer’s minds.  If you were to name one online movie provider, there would be no other but Netflix.  Secondly, their low cost puts them into a financial advantage to other competitors, such as movie theaters and rental stations.  They require no hard copies, minimal rental space, and they don’t need to worry about distribution whatsoever.  All they need is the website and people will go on to subscribe and stream their favourite movies at their command.

With the current taste in consumer’s preference to watch movies, Netflix will continue to strive with their unique business foundation.  As the blog post states, netflix is revolutionary to the film industry.  I doubt that any other competitor can match with Netflix, unless a new technology of streaming movies has come out.