Haidilao is the Chinese hot pot chain restaurants, which becomes so popular in recently years. Now Haidilao owns lots of branch restaurants in not only China but also in Singapore and the U.S. The reason why it becomes so sought-after is its humanized service, which is the essential point I adore most, and also the key point for its success. Combined with Porter’s Generic Strategies to think what the strategy Haidilao uses, it must be the focus strategy (differentiation) in the narrow market segment. It focuses on the customized and personalized service, which makes Haidilao stands out form, other hot pot restaurants.

Haidilao can meet various customers’ needs. For instance, for the female customers, Haidilao offers the beauty nail salon while the clients are lining up. Moreover, it is so circumspective that offer the hair ties for the clients with long hair and “eyeglass wipes to clean off steamy lenses”. For the male clients, it provides shoeshine service and for the children, recreational area is available, parents even can monitor their kids via the screen, which is sited before the table while they are having the hot pot. Importantly, all the services are free for any clients. Since Haidilao is always concentrated on doing the best service, it usually receives higher degree loyalty from its consumers than other restaurants according to the focus strategy.

Sources:
http://www.quickmba.com/strategy/generic.shtml
http://www.latimes.com/food/la-fo-gold-20140531-story.html
http://la.eater.com/2013/5/22/6431143/hai-di-lao-unusual-chinese-hot-pot-chain-to-arcadia