H&M is one the world’s largest fashion retailers and we can say almost every H&M shop is trendy in the world. But why is H&M able to own such a good business, the most essential key for the success is their business concept. H&M focuses on offering fashion and quality at the best price.

How H&M achieve its business concept? On the one hand, as the fast clothing manufacturers, the most prominent trait for H&M is the high work efficiency. There is the very short time from the clothing design to be goods in the H&M shops, which is available for consumers to get in touch with the latest and fashion products as fast as possible. On the other hand, H&M pays more attention on saving costs; it chooses the low cost transportation, which makes the price of H&M, is cheaper than the Spanish brand ZARA and Japanese brand UNIQLO. What’s more,

“H&M does not own factories, but instead buys products from independent suppliers that are close long-term partners of H&M”.

It is also the key point for H&M can sustainably offer considerable products and reduce costs, since H&M advocates contacting with suppliers directly and cut down the middlemen. All in all, fast supply, low cost and stable partnerships contribute the ability for H&M offer the substantial goods at such a short in a low price for customers.

Sources:
http://sustainability.hm.com/en/sustainability/commitments/be-ethical/responsible-marketing.html
http://www.businessoffashion.com/2013/04/are-hms-high-end-marketing-tactics-paying-off.html
http://about.hm.com/en/About/facts-about-hm/about-hm/business-concept.html
http://about.hm.com/en/About/facts-about-hm/people-and-history/working-at-hm/values.html