RE: The power of branding
Source:
http://blogs.ubc.ca/teddybusinessblog/

As the blog “The Power Of Branding” described, brand is essential for every enterprise. It can change customers’ decision when they are choosing the similar items at same prices and also it can give customers the best brand experience, which drives customers to keep coming back. What I want to discuss is based upon the power of brand, it is how to build a brand. There are three crucial steps to building a brand, which are Consistency, Persistence and Restraint respectively. As my point of view, recognizing the target customers and meeting the customers’ expectation are the most significant, which is the first step Consistency. For instance, the target clients of Red Bull are the athletes. Red Bull has lots of energetic names, the image of its package are two strong red bulls and it always says exaggeratedly that “Red Bull gives you wings”, which impel their target customers to expect this energy drink can facilitate them to replenish adequate energy and be extremely useful. Red Bull achieves customers’ expectation. It plays a useful role in assisting sportsmen to acquire energy immediately. Thus, an increasing number of customers have faith in Red Bull and become the loyal buyers of Red Bull. In other words, Red Bull has built its powerful branding successfully.

Sources:
http://www.dragonflyeffect.com/blog/puttin-your-brand-on-the-front-page-lessons-from-red-bull/

https://aytm.com/blog/research-junction/build-a-brand-in-3-steps/