According to the article, Airbus made a deal with Japan Airlines (JAL), which valued nearly $9.5bn. It has been seen as a landmark since Boeing was once the dominator of Japan’s aviation market.

Value proposition of Airbus

• To: civil airplane companies who want more fuel-efficient aircraft
• Our: environmental and fuel-efficient aircraft manufacturing company
• is: providing aircraft to civil airplane companies, such as JAL, Ethiopian Airlines and Qingdao Airlines
• that: providing several point-of-difference benefits

When it comes to the point-of-difference benefits of Airbus, it has to contain the following points. Initially, it provide the fuel-efficient aircraft to its customers, reducing their costs and maximizing their profits. Also, it manufactures environmental products. Compared with other aircraft manufacturing companies, Airbus is the first aerospace business to become ISO14001 certified. What’s more, the safety of Airbus’s production is generally accepted. However, its largest competitor, Boeing, has got involved in safety issue since its Boeing 787 Dreamliner caught fire in London on July 13th, 2013.

source:

http://www.bbc.co.uk/news/business-24424873

http://online.wsj.com/article/SB10001424127887324425204578601752534401168.html