Facebook profits at risk as teens look elsewhere

According to the latest news, Facebook gradually lost its teenagers customers due to the lack of novel updates. The increasing number of teenagers turn to other social media, such as Twitter, Instagram and Snapchat.

When it comes to the Facebook, the word “flexibility” and “connection” may pop into people’s mind. However, as time goes by, new competitors find the differentiation to compete with Facebook. For example, Twitter provides instant news with a word limitation, and Snapchat are popular because of the photo messaging. Therefore, Facebook face a serious crisis- threats of substitutes.

Also, teenagers play a pivotal role in the customer segment for all the companies talking above, and nearly all of them are examples of organizations that unified business and information technology. If Facebook wants to win teens back, it need to take advantages of its database, such as customers profile and teenagers’ preferences, finding out the new trends among teenagers.