According to the latest news, there is an increasing number of people who prefer tea rather than coffee, which indicates a huge potential market for tea producers.

For example, Teavana, a popular tea shop, provides various types of tea, such as Oolong tea, Black tea and Green tea to satisfy different people’s needs. The brand was first built by a couple, who came out of an idea while traveling abroad, noticing that tea was popular among citizens there. This is an entrepreneurship since nobody was interested in tea in USA at that time.

Teavana has created a few value propositions for its customers. Firstly, they change the perspective of tea in people’s mind. In other words, they make tea seemed more fashionable. Both the stores and the website are well-designed, giving the customers a value added, comfortable feeling as if they are in a boutique hotel instead of a tea shop. Moreover, combinations were made with tea and western traditional festival. For instance, upcoming occasions such as Christmas would develop a new marketing strategy where Teavana would design some tea products not only to be purchased as a collection by customers but also to be given as a Christmas gift.

Source:

http://www.cbc.ca/news/business/rising-tea-sales-drive-profits-for-beverage-chains-1.2424091