Both Toyota and Nissan, two major manufacturers from Japan, issued fresh vehicle recalls in U.S market. Toyota decided to call back Sienna minivans since it could shift out of park mode without the driver depressing the pedal. Meanwhile, Nissan issued a recall in order to prevent accidents from using the unstable accelerator pedal’s sensor.

Issues:

Both the company experienced a trust crisis

Analysis:

Consumers may have less interest in purchasing cars made by Toyota or Nissan. According to BBC news and China Daily, this is not the first time that Toyota issued a recall. Such continuously recall will absolutely lower consumers’ demand on Toyota since the safety of those cars are being questioned.

Recommendation:

Winning back consumers is high on the agenda of Toyota and Nissan. Initially, eliminating the safety problem in the process of production is deemed to be both high urgency and high importance. It could be achieved by using a new technology, trying other materials and testing various methods. In addition, before bringing a new product into the market, the company should test them under strict rules. Once a problem being found, they should stop the production immediately. Last but not least, by showing the statistics to public, it is also a wise method to rebuild consumers trust, which represents a sense of responsibility and the concern for consumers.

source:

http://www.bbc.co.uk/news/business-24294019

http://www.chinadaily.com.cn/world/2010-04/17/content_9743279.htm