Walmart has named Instagram co-founder and CEO Kevin Systrom to its board of directors to help bring its staggering success online.

Instagram is a popular pictures sharing app among smart phones and website.People share their life(travel,study,party,food,family,dog etc.)on Instagram.Also Instagram has more than 200 million monthly active users.In this case,many companies are driving sales by engaging with customers via Instagram.Now Walmart has joined in this battle,it posted a picture of Maroon 5’s new album to its Instagram account,to remind customers that it’s for sale. The post garnered about 550 “likes” and dozens of comments.

People like to tap “like bottom” while using social networking, this express their interests and cares for their friends and families.So with this consumers’ habit,Walmart’s Instagram account should consider add “like bottom=buy bottom”.People only need to tap the “like bottom”then they can purchase goods easily.They can also share what they “like”to their friends via Instagram.

There’re some brand of clothing companies,such as America Eagle,Abercrombie & Fitch also have Instagram accounts.They post new clothes with fancy pictures which makes consumers really want to try it.Like American Eagle usually received over 8,000 “likes” in every pictures.

Walmart now combine with Instagram intimately,which means a big step has been made in online sale.Walmart believe the join of Kevin Systrom can bring a lot of consumers from internet,with his experiences of social networking,transfer to shopping networking successfully.