Recently,my classmate Wenpei Chen posted a blog “Why Apple Delay the Time to Release iPhone 6 in China”. With regard to his post,this essay is the comments on it.
The post caught my eyes when I was looking though my classmates’ blogs.Because I am a technology products lover and a big fan of Apple, I had read a lot of news about the issue the reason why apple can not release iPhone 6 in China as the first batch.An objective reason is China is a highly government power control’s country,every new model phone has to be examined by a department called Ministry of Industry and Information Technology of the People’s Republic of China(MITT).MITT detectives if a new phone obey the laws in China.For example, iPhone 3GS first launched in China in 2008 via the county’s second largest carrier China Unicom,which was cut off its wifi function by MITT,because at that time, no one was permitted to use wifi in China.The same situation happened to iPhone 6 this time too. Because the telecom system in China has both TD-LTE and FDD-LTE,which TD-LTE is developed by China and Chinese government is desiring to popularize it to the whole country ,however ,iPhone 6 support both TD and FDD, which cause some loss to the carriers like China Unicom and China Mobile.That’s a waste of time waiting releasing iPhone6 in China,and MITT also need a lot of time to exam the phone.
As the author mentions “It sent out the message to delay the time of releasing and use the customers’ mentality.”,I cannot agree more.Everyone knows that Apple is the most successful company that operated “huger marketing”from iPhone4.Even though MITT waste a lot of time examine the new iPhone,but why don’t Apple sent the sample to MITT in advance.Because we all know that when iPhone5 released ,it can be bought in China at first time because of Apple send the sample to MITT in advance.This is how Apple use consumers’ mind so that customers’ desire to buy the product would rise dramatically.In this way,Apple can really make a purchase boom in the main land of China.
One the other hand,the author refers to a disadvantage of delay the release time in China mainland is that obstructing the sale goal of 9,000,000 units in the first weekend. In my opinion ,this disadvantage cannot count as a disadvantage at all. Because iPhone 6 will sales as Apple’s top mobile model in the next one year,the first week’s sales does’t mean anything in such a long run sales.