Nowadays, there are multiple ways for people to connect and share contents. Basically, the properties of these social media can be divided into two main categories. One caters more to the people who are interested in sharing contents about public events, whereas the other one creates an relatively more private environment for closed friends to connect. These two categories represent most users’ needs.

Twitter, which is popular due to its nature of simplicity for people to share their thoughts and recreations, or anything else they encounter, is now seeking to add new features such as music service in order to compete with up comers. However, “It’s pretty innately easy to figure out what to do with Snapchat or what to do with Pinterest, with Twitter, it’s not simple to figure out what to do with the service,” said Debra Aho Williamson, a principal analyst at eMarketer.

As Gene Munster says, “The future of social is not going to be a winner-takes-all scenario, no service can be all things to all people,” I think for every single networking medium, it’s actually more important to create its own distinctive positioning which makes it clear to people why they should use its medium rather than others’, hence, to establish consumer loyalty and attract more users.

Sources:

The New York Times, The Swarm of Rivals Seeking Share of Social Media Pie (2013 Oct 6)