When the topic of First Nation reserves is brought up, many people have an image of a community of dilapidated homes and unemployment. Though the federal government invests billions of dollars in these reserves, unsuccessful self-governance among other social issues inhibits many from gaining economic and social stability. Once afflicted by the same problems of poverty, crime and violence, Osoyoos Indian Band in Southern Okanagan has become one of the most prosperous First Nation reserve in Canada, largely due their Chief Clarence Louie.

Since Louie became chief in 1984, Osoyoos has expanded greatly from the vineyard and campground it once was. Realized the need for economic development and outside assistance he partnered with experts like Sutherland to help train native inhabitants as many lacked basic education and job ethics. In 1998, Louie and his council established Osoyoos Indian Band Development Corp. and hired non-native business professionals as advisors. Over the course of the years, they developed a successful Golf course, vineyard, campground and RV park. Some of the most profitable tourist attractions are the Nk’Mip Cellars, named by Access Magazine as the best winery in BC in 2012. 49% of the winery is owned by Constellation Brands Inc., (the world’s leading wine producer).

Louie sought a solution that created long-term jobs rather than rely solely on land leased by outside companies (as many other reserves have done) in what he calls “rocking chair money”. While some may argue that this economic development may lead to assimilation, poverty will disintegrate tradition and culture much faster without any benefits. He needed non-native professionals who were more knowledgeable about entrepreneurship and business management.

References:
http://d1vmp8zzttzftq.cloudfront.net/wp-content/uploads/2012/07/view-of-vineyards-and-orchards-in-osoyoos-okanagan-valley-British-Colombia-Canada-1600×1062.jpg

http://www.canadianbusiness.com/wp-content/uploads/2013/02/clarence-original.jpg

http://www.theglobeandmail.com/report-on-business/rob-magazine/clarence-louie-feature/article18913980/