Market Schmarket

The thing about billboards is that they’re BIG!  So honestly, it’s just really difficult to ignore them when you’re passing by them.  Unless you’re a nervous driver, prone to zoning out, or a fugitive who must keep his head down and therefore cannot look up and check out anything over his head.  Otherwise, billboards are pretty much fair game for all-out noticing and enjoying.  And since they’re so obnoxiously humongous in their brand promotions and advertisements, you wouldn’t think that companies would want to take this type of sign one step further…WRONG!  A lot of billboards are starting to add multimedia and other 3D aspects to their spaces.  Not only is this insanely cool but it manages to grab the attention of passersby even more (impossible?  never).  Here are some of the best examples I’ve seen so far:

Everyone loves fire! (I’m not a pyromaniac.  I swear)  I think it was such a good idea for Heinz to take advantage of this attention-grabbing quality and promote their new line of HAWT Heinz Tabasco ketchup.  If I saw this billboard, I would definitely be shamelessly drawn towards it.

Here’s another really cool one!