I sincerely think that some of the greatest artists in the world create ads. Ads these days aren’t just images with catchy slogans that tell you why you should or should not buy something. It’s gone way beyond that. The creative minds behind advertisements are beginning to explore their methods of marketing through art. And not just the type of art that is nice to look at. I’m talking about art that is thought-provoking and innovative and breath-taking and basically what may typically be considered museum-worthy. Advertisers have taken their advertisements to an extremely personal level by injecting their work into the streets. It’s hard to ignore a statue on a fence, or on a flight of stairs. It’s hard to walk by something that is life-size (or maybe even bigger) and to ignore it. And advertisers know that. They know that bigger is better. Advertisements are now street art. Take a look at this example:
Not only is UPS making a statement and promoting their brand that promises speedy delivery and efficiency, but they’re creating street art in the process. They’ve made an optical illusion that makes people look twice. The reason why this is so mind-blowing to me is that I can look at this in so many different ways. I could see this in a museum. How is this different from any other strange and attention-drawing piece that could be found in an art gallery? I love this aspect of the advertising industry: how the lines have been blurred between what is art and what is brand promotion. They both share common goals anyway. Art and ads both want to be stared and remembered by people. Most preferably forever.
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