It was just last week that we were talking about shelf talkers in class and how they’re an effective way to grab a shopper’s attention as they’re browsing through a store. When I was working at HMV, we would use shelf talkers to let customers know about special promotions for the day so I was already familiar with the term. But our shelf talkers were just hot pink labels that we would use on the dividers. They weren’t anything too fancy.
But yesterday while I was looking for popcorn at Safeway, I walked past a shelf and I suddenly heard popcorn popping coming from the boxes on the shelf. I was so confused and I immediately stopped and looked around, desperately trying to find out where the sound was coming from. Finally, I saw a black box with speakers placed camouflaged on the shelf among the boxes and bags of popcorn. My first thought was. “Holy breadsticks! That is so awesome!” and the next thing I thought was, “Look at all this popcorn! I need to buy some kettle corn NOW!” It went something like that anyway. But the point is, the shelf talker was really attention-grabbing and even if I wasn’t initially thinking of buying popcorn, after hearing the sound of popping popcorn and seeing all the different varieties that I can choose from, I would definitely start considering buying some to snack on later.
Best shelf talker. Ever.