Market Schmarket

So I was looking through my friend, Julia’s blog, and came across an ad that I had seen before and loved! It’s an ad to raise awareness for breast cancer.  The images basically feature naked women’s bodies that are painted (extremely vividly, I might add) in a way that creates an optical illusion.  Not only are the colours used bright enough to catch any viewer’s attention, but it prompts a reaction.  First, the person will do a double-take when they realize what they thought the image was at first glance isn’t actually what it is. And then they’ll probably pay attention to what the ad is raising awareness for, which is really the most important part.  I’m lucky enough to not be affected directly by anyone who has been diagnosed with breast cancer but it’s a serious topic that deserves all the attention that it can get.

On a lighter note though, the site that I had seen the exact same ad is actually an advertising blog that I check pretty regularly because the people that run the site update really frequently.  It’s called, I Believe in Advertising and boy do I believe in advertising after browsing through this site. I first got into it after a friend in 3rd year who’s majoring marketing introduced me to it and I’ve been hooked ever since.  This site probably made me realize that I am in love with advertising and that I would LOVE to be able to be involved in projects like this for a career.  Here are some cool ads that I’ve found from browsing on the site: