The media has become an ever more powerful force in shaping the world’s perception of itself. Individuals are struggling to maintain a unique identity and self-understanding apart from media influence.
I will focus mostly on the female representations in advertisements. The media presentation of the celebrity body as an object of desire and a tool to attract views and customers. The media also portrays celebrities’ bodies as attractive, desirable and “good”; whereas bodies that do not meet these physical standards are consciously or maybe unconsciously viewed as “bad” or “ugly”. I have posted a number of Hardies’ advertisements that will perfectly reflect that.
The media sets that, for women, “desirable” physical characteristics include being thin, long legged, slim-hipped and large breasted.
I view this as an unethical and more of an unrealistic and harmful technique that causes both physical and psychological effects. For instance, eating disorders including anorexia, bulimia, over- exercising, excessive dieting and over-anxiety over food.
By focusing intensely on the physical aspect, our society risks losing sight of the fuller sense od what people are. Don’t you agree?
Here are the links!
https://www.youtube.com/watch?v=jczfu_hxpq4
https://www.youtube.com/watch?v=qBGzcx_7xLk