Thirty years ago, IBM achieved phenomenal success and seems unbeatable. However after a decade, IBM experienced a huge loss (8 billions) and was near death. Because increasing demanding customers and nimble competitors emerge, they seem to be defeated during the period of crisis. In order to tackle the hardship and re-earn prominence in the market, IBM figure out two noble experiences which play a vital role to help IBM re-birth.
Global thinking, which is its most valuable experience, helped the company find the way back. In fact globalization change many people’s insight about the world and seduces them to seek new way to fulfill their needs. If the company still clings to outdated operational strategy and adopts the old and outdated way to answer customers’ demand, it will easily lose advantage in the market or be likely to be replaced by other companies which develop significantly in order to adapt to new challenge and new opportunity because of globalization. In my opinion, even though customers become more and more demanding and picky, they hope someone can understand what they really need. If the company can correctly target the specific customers and design a right products which can satisfy their real need, their sales will undoubtedly increase in the competitive market. However it is not easy; to investigate customers’ satisfaction base, the company should aim at plentiful resource from marketing research when product is designed.
LINK:
http://www.forbes.com/2010/07/07/ibm-transformation-lessons-leadership-managing-change.html
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http://finalbullet.com/wp-content/uploads/2012/11/IBMlogo1.jpg
