In fact, Wal-Mart is one of the most successful retail companies in US, but it failed to achieve triumph in Chinese market. In my blog, I discussed the factors which lead Wal-Mart to its peak of success in US market, but I neglect its shortcoming which presented in Chinese market. In ????’blog, his analysis about s and why it can not be very successful in Chinese market really capture my attention. It not only helps me to recheck Wal-Mart’s disadvantage but also create some new thought about the company. In his blog, he claimed that logistic problem is one of the reasons. In fact only two main supply chain which centre in Shenzhen and Tianjin lead to its increasing operational cost in China. In addition he argued it did not formulate proper international market strategy which suit Chinese local environments. Wal-Mart simply copy its own market strategy which failed to adapt to the local culture in China. In my opinion, Wal-Mart should not be too confident before it enters Chinese market. A business model seems perfect for one country does not mean it is flawless in any other countries. Also Chinese culture is mysterious and Chinese market thus become complicated. The company should really do plenty of marketing research before it reaches the Chinese market.
link:
https://blogs.ubc.ca/huayuzhou/2013/10/07/whats-wrong-with-walmart-in-china/
photo via:
http://graphics8.nytimes.com/images/2006/08/02/business/600-walmart.jpg