Facebook is an online social networking service which is extremely popular around the world. However, some countries still block the access to Facebook due to its potential threats which might imperil stability in all aspects. After reading my fellow classmate’s blog post, I believe that it is necessary to discuss this issue further in order to discover how marketing strategy of Facebook could be improved.

It is indisputable that some countries restrict the use of Facebook because of a variety of reasons. Among those reasons, I think that the most important one is the dissemination of information which could influence the government and people. Since people can readily post anything on Facebook to attract attention which consequently leads to massive awareness of a particular issue, it might be dangerous if unsubstantiated information is diffused online. If the background is that it is a big country with a lot of population, the consequence of conveying anything on Facebook is concerned.

It is indubitable that Facebook would like to augment its market share by expanding its business lawfully in some countries, but they need to make sure that they can abide by local law, rules and regulations. For instance, Renren is actually a very successful social networking service in a country, and it is essentially working in the same way as Facebook does. So, why is Facebook prohibited instead of being accepted and recognized by this country? I think that Renren is under supervision of the government and Facebook is hard to be overseen because it is internationally used. Therefore, if Facebook wants to maximize its profit by making sure that everything on Facebook is legal and ethical, it could be welcomed by some countries with some extent of supervision and control.

Source: https://blogs.ubc.ca/oliverzhang/2013/09/25/facebook-in-china-a-crack-in-the-wall/

Rogers Communications, which is a diversified Canadian communications and media company, has announced that it intends to implement new customer program in order to thank consumers for their support and business this summer. This innovative new plan allows customers to obtain and redeem more goods and services through simply accumulating points on their eligible purchases, which essentially encourages its customers to keep business relationship with Rogers since they would like to gain additional benefits by cooperating with this company for a long time.

From my personal perspective, this exhilarating customer program considerably helps Rogers establish a sustainable competitive advantage as it builds a wall around its position in the market by preventing its old loyal customers from shifting to others firms. This customer program also creates more customer value by providing better customer excellence as Rogers now decides to focus on retaining loyal customers and excellent customer service.

Moreover, it is meaningful to note that Rogers listens to its customers’ feedback and constantly attempts to improve its customer service by thinking of how to reward those loyal consumers to consolidate mutual relationship for future business.

In addition, Rogers new customer program significantly helps its consumers experience better when they automatically amass points by purchases. There are also three levels in this program which encourages consumers to keep business relationship with Rogers, which is beneficial for the firm in the long run.

For more information: http://about.rogers.com/About/Media_Relations/news/13-07-03/Rogers_Announces_New_Customer_Loyalty_Program_to_Thank_Customers_for_Their_Business.aspx