Rogers Communications, which is a diversified Canadian communications and media company, has announced that it intends to implement new customer program in order to thank consumers for their support and business this summer. This innovative new plan allows customers to obtain and redeem more goods and services through simply accumulating points on their eligible purchases, which essentially encourages its customers to keep business relationship with Rogers since they would like to gain additional benefits by cooperating with this company for a long time.

From my personal perspective, this exhilarating customer program considerably helps Rogers establish a sustainable competitive advantage as it builds a wall around its position in the market by preventing its old loyal customers from shifting to others firms. This customer program also creates more customer value by providing better customer excellence as Rogers now decides to focus on retaining loyal customers and excellent customer service.

Moreover, it is meaningful to note that Rogers listens to its customers’ feedback and constantly attempts to improve its customer service by thinking of how to reward those loyal consumers to consolidate mutual relationship for future business.

In addition, Rogers new customer program significantly helps its consumers experience better when they automatically amass points by purchases. There are also three levels in this program which encourages consumers to keep business relationship with Rogers, which is beneficial for the firm in the long run.

For more information: http://about.rogers.com/About/Media_Relations/news/13-07-03/Rogers_Announces_New_Customer_Loyalty_Program_to_Thank_Customers_for_Their_Business.aspx