It was exciting and inspiring to cooperate with my great helpful teammates to accomplish our goal collectively and actively. We together learnt the best way to apply our knowledge and skills in order to write marketing plans and to create an expressive and intriguing video which encompasses our central ideas and thoughts. We scheduled every meeting in advance and it was encouraging to see that teammates were enthusiastic to participate in our discussions. Some teammates were comparatively quite because of their personality, but they were able to help and share some insightful thoughts. Others were extroverts who were willing to say and behave passionately. In fact, everyone was doing very well and I really appreciate that point. Doing research might be one of the most challenging tasks from my recalling, however, everyone took some work and investigated into individual issues right away efficiently. So I believe that it was our collective intelligence that built our team so firmly. Moreover, coming up with a viable filming plan was exacting but unforgettable since we all put into our best efforts to manage to film the best quality video which was visually my first experience in such field. Knowing that my teammates were required to evaluate each other’s performance is always oppressive because you are burdened with some pressure. However, I think that it is also a great opportunity for us to perform well by converting stress to impulse. So peer evaluation is actually a very feasible and practical approach to encourage us to do much better than expected. I will remember this precious experience and utilize new skills in the near future.

Zara’s fast fashion is very famous in retailing industry, but this peculiar way of selling clothes is not replicated easily by Zara’s competitors. Actually, it is Zara’s unique supply chain that has paved its foundation to be successful.

Zara’s design, manufacturing and distribution system is extremely centralized as it promotes the trend of fast fashion. By establishing an effective and efficient supply chain, everything related to Zara’s fashion is coordinated in a coherent way that cannot be influenced by other factors since it is already highly sophisticated. Zara is able to deliver the right goods to the right places at the right times, that is why Zara is always more sensitive and responsive than its opponents in the fashion industry. Retailers’ inventories are replaced by new ones very frequently to make sure that its consumers stay interested in Zara’s continuous supply of fresh goods and services.

Moreover, Zara executives have invested in its technology to generate additional capacity that allows their factories and plants to quickly adapt to sudden and urgent production changes, this is amazing in the sense that not every firm is able to do this.

Zara’s success is based on its fabulous creation of its unique supply chain that combines design, manufacturing and distribution perfectly, thereby building a long-run competitive advantage. Therefore, supply chain is the key to success.

For more information: http://www.businessweek.com/articles/2013-11-14/2014-outlook-zaras-fashion-supply-chain-edge

It is meaningful and helpful to read other people’s marketing blog posts as we develop deeper insights into marketing strategies and plans in reality. From what I have read, I realize that it is extremely important for companies to take advantage of the skills of differentiating their products in order to enhance their brand image.

Why can consumers readily tell the difference between KFC and McDonald? It happens because both of the companies focus on branding and positioning their respective distinctive drinks and hamburgers when it seems that their goods and services conflict with each other. They also design memorable logos and slogans that consumers cannot forget after they have seen them on television by advertisements. When firm successfully builds its social image and impression by differentiating products, it consequently establishes an advantage that prevents consumers from switching to other competitors.

As mentioned in the blog post I have read, there are four elements that are significant to make your products outstanding. For instance, a firm should make sure that its objective or goal for product differentiation is clear and innovative. The firm additionally needs to deliver its value and benefits to consumers that reflect its purpose of launching the products. It is crucial that the product creates a sense of resonance that people feel that they are with the firm and its products. By doing so, your implementation of differentiation is needed to really make a difference based on these elements.

Making your goods and services different is the key to success.

For more information: http://www.brandingstrategyinsider.com/2013/11/brands-must-own-a-meaningful-difference.html#.UnXxAY2J1j3