It is meaningful and helpful to read other people’s marketing blog posts as we develop deeper insights into marketing strategies and plans in reality. From what I have read, I realize that it is extremely important for companies to take advantage of the skills of differentiating their products in order to enhance their brand image.

Why can consumers readily tell the difference between KFC and McDonald? It happens because both of the companies focus on branding and positioning their respective distinctive drinks and hamburgers when it seems that their goods and services conflict with each other. They also design memorable logos and slogans that consumers cannot forget after they have seen them on television by advertisements. When firm successfully builds its social image and impression by differentiating products, it consequently establishes an advantage that prevents consumers from switching to other competitors.

As mentioned in the blog post I have read, there are four elements that are significant to make your products outstanding. For instance, a firm should make sure that its objective or goal for product differentiation is clear and innovative. The firm additionally needs to deliver its value and benefits to consumers that reflect its purpose of launching the products. It is crucial that the product creates a sense of resonance that people feel that they are with the firm and its products. By doing so, your implementation of differentiation is needed to really make a difference based on these elements.

Making your goods and services different is the key to success.

For more information: http://www.brandingstrategyinsider.com/2013/11/brands-must-own-a-meaningful-difference.html#.UnXxAY2J1j3