This week I was looking through Frankie’s article on the explosion, and predicted continued growth, of social media (http://fcena.wordpress.com/2010/11/19/the-fright-of-the-new-world/). While the source article is compelling, I find the response to minor fear unjustified. Growth and new innovations, in any field, must be met with an accepting and flexible state of mind for any company wishing to continue to grow. Giving in to this fear of the unknown will cause a company to hesitate at a time when it needs to be proactive. Being one of the first into a new form of media will allow a company to develop a competitive advantage over other companies, and will allow them to focus on further innovation and expansion in this new field while their competitors struggle to catch up. Embrace the new.
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