The thing I cannot understand most in Vancouver is that why Lululemon is so popular. honestly, when I heard this brand name first, I thought that it might be a fruit chain store company. It’s a bad impression — its brand name does not indicate what business the company does.
However, I notice the firm’s potential after doing some research. Lululemon mainly produces yoga-related athletic apparel and adapts many advanced business strategies. First, the company makes full use of Canadian loves of yoga. Because the demand of yoga is very high in Canada, Lululemon’s market is very big and the company got popular in a very short time. Second, Lululemon focuses on sustainability and uses recyclable raw material to make products. In a short run, it is costly but in a long run, it brings the company more comparative advantages and gives more reasons for customers to choose Lululemon. Third, Lululemon has its own enterprise culture. The company hires passionate yoga teachers as their culture ambassadors and host free yoga classes and events both for spreading yoga culture and popularizing its products and brand.
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