https://blogs.ubc.ca/rileyguttman/2013/11/15/my-experience-with-stocks/

When a person decide to buy stocks and invest in stock exchange market, what should he look at and pay attention to? The most important thing is to evaluate company’s both external and internal value.

External value includes advertisement, investors’ expectation and customers’ awareness as well as impression. Whether a company has enough external value determines whether the company is worth the market’s attention. For example, when Netflix started its IPO, most investors showed very high expectation to the company because Netflix has successful advertising strategy and customers’ loyalty.

But only having external value is not adequate. A successful company must have organized structure and advanced management system. A example could be EA. The video game company has several subsidiary corporations and each of them is very creative and organized. Every year, these subsidiary corporations produce different  video games and form EA’s various value proposition.

Pic: http://onproductmanagement.net/wp-content/uploads/2012/08/internal-external.jpg