According to Pamey Olson from Forbes, Facebook seems to have a declining rate of interaction among its members. In fact, it seems more people have moved from the multi-feature platform to new apps that include specific features such as media sharing, or instant messaging.
Vine has certainly grown as it has become increasingly popular with smartphone users since its release onto the app store. This has introduced a new way of sharing media in the form of a 6 second video. In addition, Whatsapp and Snapchat has posed a threat to Facebook as they attract the same customer base as the large social networking company. The increase of the need to connect while being introduced to several applications that allow the act through different paths has caused consumers to use multiple platforms that specialize in their respective methods of connection.
This can mean that with the growing need for applications that allow for quick and easy access, consumers are going to focus less on Facebook ( a platform with multiple-features and requires more time spent than other applications) and more on applications that focus on giving the consumer the connections they need so that they may move onto the next platform before getting bored.
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