A recent post that I’ve read in which fellow classmate Fidele Armstrong wrote highlighted the effective marketing of individual brands (such as Pampers, Mr. Clean, and Crest just to name a few) all belonging to Procter & Gamble. I would certainly agree that when one considers those brands, there are absolutely no ties established in my head relating them to each other, let alone all back to Procter & Gamble. I would argue that such is clearly the sign of effective product diversification, not simply brand positioning. I say this because all the above brands are clearly selling different products, hence by default, the brands would be positioned differently to consumers, and occupy a different level of a household’s consumption (if any) or demand. However, despite the technical disagreement I hold in regards to Fidele’s original post, I would agree that this is clearly a profitable strategy that Procter & Gamble has adopted to appeal to as many markets as possible. In fact, its individual brands have been positioned quite well and are easily recognizable within its respective markets (Pampers in the diaper industry, Crest in toothpaste, and Mr. Clean in household cleaning).