Yanqi Wang’s blog talks about IKEA, the world largest furniture retailer, has purchased a 46-megawatt wind farm in Pincher Creek, Alberta, which is expected to generate twice the total energy consumption of its stores across Canada. Yanqi thinks IKEA’s action is win-win to itself and its customers because it reduce the cost of company’s operation and insures IKEA keep providing high-quality furnitures with a relative lower price to customers. I think it is a win-win decision in the long-run, but it will burden the company’s financial performance and may increase the furniture in a short run since the wind power equipments cost a lot to install. IKEA may increase the price of its goods to recover the expense in purchasing wind power equipments in a short run. Yanqi also belived that both government and business should take social responsibilty and make contribute in environment protection. I agree with her, either government or business should get involved in solving social problems which are not only for current profit but also fight for obtaining further development oppertunities. Governments and business operators should consider our next generation, so they should paticipate into taking social responsibility.

https://blogs.ubc.ca/yanqiiwang/2013/11/16/ikea-eyes-low-carbon-future/