China’s Singles Day is a big day for me because I can get incredibly low discounts on every single thing!!! Like most people, I wait until this day to buy all the things in my shopping list in order to save money. After spending 2000RMB on Taobao last night, I saw the news that Alibaba’s sales worth increases to $14.3 billion in 24 hours, this is a 60% increase compared with last year!

I agree with the opinions on Wendy’s blog. Alibaba is an amazing company with social responsibility and has huge impacts on e-commerce market. However, I have some different thoughts about Alibaba. Alibaba began promoting the Singles Day as a shopping festival in 2009 and this move turned out to be a tremendous success. Singles Day now has become a signal for shopping instead of a holiday for single people. Precise market analysis and heavy marketing campaigns are the key factors of its success. In the lead up to the event, the firm hosted a four-hour TV variety show featuring Chinese celebrities and Western entertainers such as British actor Daniel Craig of James Bond fame. This successful gala attracted a lot of attention all over the world.

Also, the power of Chinese consumption is enormous. There are close to one billion smart connected device users in China which is a good news for the whole market. Alibaba seizes the opportunity by offering the consumers with wide choices and competitive prices. The variety services it offers to its consumers have build the brand loyalty so that Alibaba can break the record once and once again.

Hope Alibaba Group can break the record AGAIN next year!