As one of the most important factors of the high-speed development of China, the state-owned companies achieved remarkable achievements over the past thirty years. On one hand, they make amazing profits by monopolize the market, while on the other hand, they are more and more likely to be censured by the people in some issuses such as environmental protection and use of ingredients.

The real question that the state-owned companies facing now is ‘profit’ or ‘persist’ which means whether strong the industrial by  promoting the brand image or not. It cannot be denied that all of the large enterprises have the core spirit of their business based on business ethics. Only in this way, companies can achieve a strong consumer-company identification. In fact, many of the state-owned companies do not realize the importance of the consumer and the basic business ethic–integrity.