Mistery men take up free Tim Hortons coffee trend

An Ottawa man donated cash for the equivalent of hundreds of Tim Hortons coffees, as well as some breakfasts, making it the third identical gesture in Canada this week.—cbcnews

The donation, given by an unnamed worker for OC Transpo, ran out in just over an hour, though. This comes after a “mystery man” gave a downtown Edmonton Tim Hortons about $900 on Monday of that week and another person gave the same amount to a Calgary location on Wednesday that week.

When first time heard the news, I realized that it may have some connections between those donations, as what I thought, the newspapers reported that there was some debate over whether these acts were hidden moves by Tim Hortons for publicity, but the company sternly denied that.

Whether it was donated by the individials or acted by the Tim Hortons itself, the Take-up did advertised fot the Tim Hortons because it caused a social attention. What’s more, the action itself helps to improve the brand image by the take-up coffee.

 

 

 

 

 

 

 

 

 

Bell’s counter-back

Bell said today it is cutting in half the rates on its most popular mobile data, voice and text roaming plans for Canadian customers travelling to the U.S.

Speculation that U.S. telecom giant Verizon was considering a bid in the upcoming radio spectrum auction or might potentially buy out one of the smaller players such as Wind or Mobilicity raised the ire of the big three telecom companies in Canada, including Bell.

It seems like a wonderful policy to people because they don’t need to pay for the hefty bills if they travel to the U.S, but does it really works?

Actually, a huge amount of people only travell to the America for serveral days or even shorter, they can just use limited data. What’s more, not all of them are the consumers of the Bell, it is unadvisable to pay for a high liquidated damages to move to Bell.

In my opinion, to decrese the high price of the phone calls and data is the high priority to Bell now, it is very clear that Canadians are unhappy with how much it costs to use their phones a lot not only when they are in Canada, but also when travel abroad.

The failure of the BlackBerry

Smartphone maker BlackBerry has agreed to go private in a $4.7 billion deal led by its biggest shareholder, allowing the on-the-go email pioneer to regroup away from public scrutiny after years of falling fortunes and slumping market share.

BlackBerry, based in Waterloo, Ontario, once dominated the market for secure on-your-hip email. But it introduced consumer-friendly touchscreen smartphones only after it lost the lead to Apple Inc’s iPhone and devices using Google Inc’s Android operating system.

As a leader once shared 53% of the phone market, the BlackBerry prefer to position the products to the high end market, it is really curious why  a market leader give up the most of their consumers but to narrow their revenue steams. In addition, the persistence in the technology is one of the most important factors of the decline of the BlackBerry.

During the last ten years, many other companies like Apple, HTC, Nokia tried their best to develop the user experience of their products such as the camera, the traversing carriage like Passbook in Apple and NFC in Android, the quality of the products and the cost performence. However, the BlackBerry persisted in their full- keyboard design and the system OS which can only provide a few entertainment softwares to their consumers.

For a long time, the RIM model itself a serious and high-end image, which makes their new users confused and the old users feel disappointed because of the conservative strategy of the company and the terrible ecosystem of the platform.

As a result, the BlackBerry missed the chances again and again and, at last, beaten by their opponents.