In the upcoming Christmas, merchants began to discounts, some even offer a 50% off. However, it is hard to get a discount from the retailers of Apple, no matter what time it is. The success of apple’s products has not only the unique product design and human nature resonance, but also lies in its reasonable product price and layout, which can make consumers to open their wallets directly. Additionally, the most important thing is in apple’s pricing strategy, discount will never be talked about.

Apple’s pricing technique is legitimate, which is widely used in other industries as well. However, Apple is just relying on consumers’ desire of Apple’s products which makes the strategy more efficient.

However, apple’s strong control has long been notorious, although the pricing strategy is very attractive. On the other hand, the stable of apple products’ price will ease the pressure on consumers in the shopping: the only thing they need to do is to wait for the express in their home.