New Fido is a Good Dog
Posted in Organizations on Oct 10th, 2010 No Comments »
The familiar “cut-paper” style Fido logo was changed on November 4, 2008. What was the purpose of this new identity, and was it a wise move? Indeed, it was. Although the logo and plan rates were changed when Fido was bought by Rogers Wireless, the brand name and dog imagery still portrayed loyalty and trust. […]