Marvin cited a lot of statistics about car sales. The data in this blog illustrated the importance that Tesla should develop automobile products for female drivers. Marvin also described how Tesla managed to design the New Model X SUV for them, which indicated that Tesla was a company who really cared about customer segments. After that, Marvin applied the theory ‘customer segment’, which is one of the building blocks of the business model canvas to explain how Tesla has made a sound choice.[1]
However, I think Marvin’s arguments in this blog are not comprehensive and persuasive. Marvin should accomplish the business model canvas of the New Model X SUV and explain how each building block of the business model canvas works. Hence, the reasons why Marvin believes that Tesla has done a fantastic job can be more scientific. In addition, Marvin should also apply Porter’s differentiation strategy [2] to illuminate why the theory of ‘customer segment’ is a significant building block of the business model canvas. Porter’s generic strategy [2] is a world famous strategy and has been employed by many enterprises in the world, although different companies may prefer different types of business model canvas.
Marvin spent much time and effort on collecting statistics about recent car sales and explained the rationality that Tesla should develop the New Model X SUV, but failed to integrate with persuasive explanations. Overall, it is an interesting blog with interesting data.
http://www.businessinsider.com/we-drove-teslas-new-model-x-suv-2015-9
Reference
- https://blogs.ubc.ca/meharbanbains/2015/10/04/teslas-new-model-x-suv-targets-women/
- Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and C New York: Free Press.