The battle between the electronic car companies is highly competitive, due to huge amount of electronic car manufacturers in the market. To win more market share, car manufactures cannot only depend on one stationary advantage. Satisfying customers’ need and solving the upcoming problems seem an essential part of today’s marketing.

Most of the customers who were first attracted by the cool appearance or the environment-friendly concept of the electronic cars, soon find that the long time it takes to charge the battery is really inconvenient and the lack of charging stations makes traveling a long distance impossible. In order to attract more and more customers, most of the car manufacturers have evolved the cars with more competitive advantages.

Like the next-generation Chevrolet Volt hybrid-electric car, it comes forward with a back-up plan when you are traveling long distance. It still runs on an electric charge but can generate additional electric power through a gas-powered generator. Volt also offers built-in Wi-Fi and develops an APP which allows its customers to track and control the car easily. Another electronic car company–Tesla which is the darling of the automobile world comes with the new Model S this year. Model S focuses on another advantage of the electric car: acceleration. Unlike the gasoline car, the acceleration of Model S is instantaneous, silent and smooth. Model S also concentrates on a function which called Autopilot. Autopilot automatically drive Model S on the road and park itself when arriving at the destination. The Auto-pilot seems like a signal that the next stage of the company is to launch Auto-car.

The two giants are both evolving its competitive advantages in order to win more market share. While Volt is focusing on the actual demands of the customers, Model S contains more new technology and takes more effort in order to become the pioneer of the future automobile field.

Main article:

http://www.chevrolet.com/volt-electric-car.html

http://www.teslamotors.com/models

http://www.strategy-business.com/article/00239?pg=all

It seems that young people are watching less and less TV nowadays, due to the solitary experience of watching TV. However, this one-way, disconnected situation is changing due to the use of social media like Snapchat and Periscope. With the social media, audiences are getting more and more used to the live, communal experiences when enjoying a TV series meanwhile actors and actresses are getting more and more fans through the social media.

We can note that there is a change in the channel of the TV series and this change makes watching them more amusing. In the past, the only channel of the TV series was cable subscriptions. However, internet has become a new channel due to the growth of technology. The internet channel can be divided into two parts. The first one is the on-demand services that offer TV series itself like Netflix. The second channel is the one that offering audiences and actors a way to share their views and discuss the plot with each other. The original channel of the TV series—cable subscription is not dying because of the second internet channel I mentioned above. People are willing to share their opinions about the series with others who are watching the same series at the same time. TV subscriptions offer a chance to the audience to watch at the same time and social media gives a way to communicate with other audiences. The two combinations satisfy people’s demand for in-time communications.

Who says that internet will ruin the cable subscription? Actually the combination of social media and cable subscription have created a new value to the audiences.

Main article:

http://www.nytimes.com/2015/10/05/business/media/social-media-takes-television-back-in-time.html

Airbnb, which founded in 2008, now has more than million rooms available in homes, apartments and even castles — more lodgings than hotel giants like Hilton Worldwide, Marriott International, or any other hotel chain in the world. To achieve such huge success, first thanks to the growth of sharing economy. The company also launches a unique value “belonging” to users, which means whenever you are using Airbnb, you are not renting a room but renting a home. Although most of the large chain hotels try to express this kind of home-feeling concept to customers, Airbnb is the first one expressing this value in the so-called sharing economy through the internet. Due to the distinctive characters of Airbnb – sharing economic and internet. Airbnb expands to 34,000 cities in nearly 200 countries and personalizes every user’s travel experience.

When Airbnb wins its first position in home-rental field, it now begins to expand into business travel. The company adds a new section “Business Travel on Airbnb” to the website and partnerships with other technology companies and business travel companies. From my point of view, this is part of the multibrand strategy of the company. In the past, Airbnb only focused on the vacation and short time renting, but its customers are asking for new type of offerings. It is cheaper and easier to introduce “Business Travel on Airbnb” rather than create a brand-new brand. Because “Business Travel on Aidbnb” enjoys the reputation and shares the resources of original Airbnb. I guess in the future, Airbnb will continue introducing new kinds of offers such like Airbnb-Villa, or Airbnb-exploring to expand its business.

Main article:

http://blog.airbnb.com/belong-anywhere/

http://bits.blogs.nytimes.com/2014/07/28/airbnb-expands-into-business-travel/