The battle between the electronic car companies is highly competitive, due to huge amount of electronic car manufacturers in the market. To win more market share, car manufactures cannot only depend on one stationary advantage. Satisfying customers’ need and solving the upcoming problems seem an essential part of today’s marketing.
Most of the customers who were first attracted by the cool appearance or the environment-friendly concept of the electronic cars, soon find that the long time it takes to charge the battery is really inconvenient and the lack of charging stations makes traveling a long distance impossible. In order to attract more and more customers, most of the car manufacturers have evolved the cars with more competitive advantages.
Like the next-generation Chevrolet Volt hybrid-electric car, it comes forward with a back-up plan when you are traveling long distance. It still runs on an electric charge but can generate additional electric power through a gas-powered generator. Volt also offers built-in Wi-Fi and develops an APP which allows its customers to track and control the car easily. Another electronic car company–Tesla which is the darling of the automobile world comes with the new Model S this year. Model S focuses on another advantage of the electric car: acceleration. Unlike the gasoline car, the acceleration of Model S is instantaneous, silent and smooth. Model S also concentrates on a function which called Autopilot. Autopilot automatically drive Model S on the road and park itself when arriving at the destination. The Auto-pilot seems like a signal that the next stage of the company is to launch Auto-car.
The two giants are both evolving its competitive advantages in order to win more market share. While Volt is focusing on the actual demands of the customers, Model S contains more new technology and takes more effort in order to become the pioneer of the future automobile field.
Main article:
http://www.chevrolet.com/volt-electric-car.html
http://www.teslamotors.com/models
http://www.strategy-business.com/article/00239?pg=all
With the foundation laid for both electric vehicles and their infrastructure, driving electric is becoming the new norm. The concerns of the past – speed, driving distance and fueling time, to name a few – are quickly diminishing. Purchase prices also continue to decrease and are expected to reach parity with gasoline vehicles in the next few years