Dine market is a new entrepreneurship that connects restaurants with food suppliers in the cloud, allowing restaurants to compare prices and order food from more than 100 vendors. This idea is innovative and the investors of Dine market see the potential of Dine market as Open table which transforms the reservation system of the restaurant industry.
However, from the article we can see that Dine market is facing great challenges to reach 20,000 restaurants by 2018. From my point of view, the biggest problem faced by Dine Market is how to attract more vendors which the restaurants trust to sign up.
Most of celebrity chefs have worked in the food industry for decades and have confident in buying the ingredients themselves. To let them trust the quality of the chosen vendors from a newly created app is tough. Take a look at Open table, the main idea of Open Table is to gather the feedback from its users and recommend a number of restaurants to them based on the true feedback and the last thing is to make it convenient for the users to reserve tables. So I think in order to make more restaurants to sign up, Dine market needs to expand the scope of suppliers on its list. As most of the upscale restaurants have their own suppliers they trust, if Dine Market can make partnership with these trustworthy suppliers, it can create value to both the restaurants and suppliers. That is restaurants can get access to more trustable suppliers and suppliers can sell their products to more restaurants.
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