In response to https://hbr.org/2015/11/why-simple-brands-win

Simple brand always wins. The author expresses an innovative idea in this article and analyzes how simplicity attributes to the success of the company.

Recalling how people doing business in the ancient time when the currency was not created yet. People just simply exchanged the product with others and their needs were satisfied immediately. As time goes by, business world becomes more and more complicated and many business strategies have been created in order to attract more customers.

It is wrong to think that complexity and redundancy will make customers will feel more worthy to spend money on that product. Sometimes consumers feel uncomfortable when they are facing too many complex choices. Making a choice is time-consuming and exhausted and will prevent the consumers from purchasing sometimes. Take Zara for example, as a fast fashion company, there are thousands of clothes you can choose to buy from its online shop and recently it creates a must-have list for customers. It is really a simple way for customers to buy the clothes in trend in a few minutes.

Simplicity also acts an essential part of improving the consumer experience. Like google, most of the google products are simpler comparing to its competitors’. Gmail is one of the most successful products of Google. Comparing to other email servicer, Gmail is simple to use and have few unrelated advertisements. The simple Gmail improves people’s efficiency when they are dealing with the emails.

Simplicity adds values to the service but keeping simple when the company is developing is hard. Company which wants to achieve bigger success should focus on the simple service.