After reading the article “10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life”, I have a strong connection with some points in this article. It mainly talks about that in order for a brand to survive today, it must bring its core value to life, and this article introduces 10 ways to achieve that.

The first way is about humanity. This indicates that if your brand value is connecting with more “good works”, people will find your brand more meaningful. It also talks about CSR, which I totally agreed with. In today’s society, people are becoming more concerned about the positive value that a brand delivers rather than only looking at the products and services. Therefore, I suggest that the company should put sustainability into one of their core value just like what this first paragraph is suggesting.

CSR is an important part of a brand’s core value.

The second way also caught my attention by a quote “you must tell a story worth telling to be a brand worth sharing”. It states that a good story of your brand will be even more useful than the technology you have. In my opinion, a good brand story should make their customers feel empathy. For example, I remembered how the CEO of Zimt Artisan Chocolate told her brand story in class. I could totally understand the purpose of her brand because my mother is a vegan. In addition, I believe that the story is also important because your customers can help you to tell the story. Isn’t that a good way to promote?

Make Your Brand Story A Tale Worth Telling.

Besides those two points that I talked about, this article also has some different ideas. I believe that these can be very helpful for a brand to deliver their core value to its customers

“10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life”

http://www.fastcoexist.com/3019856/10-ways-todays-purpose-driven-brands-can-bring-their-core-values-to-life