People might find this question extremely stupid. If online selling is not possible, why do amazon and eBay still exit? However, what I will be looking at today is to sell cars online. According to Brad Farris’ blog post: “How to sell: How business owners can sell in this day and age”, I found a word that we’re so familiar with – Tesla. As we all know, Tesla is a car manufacturer that sells electric cars to the customers, and a big channel for Tesla is online selling. This sales model is so different with what companies used in the past, which is selling through car dealership, and I couldn’t agree more with Bard Farris that “Don’t get stuck in the old sales model!”

In my opinion, selling online requires trust between the customers and the company. To establish brand royalty and trust, it is very important that a company can create a good customer relationship,which I believed that Tesla did a good job on. In addition, Tesla also carries social responsibility since they deliver an idea of using eco-friendly product, which is their electric car. I totally support Tesla’s new selling model because it can help Tesla to develop. What I mean by that is that if Tesla wants to maintain this sales model, they will have to develop a strong customer relationship. In order to achieve that, they will work harder onits product and value proposition. Thus, in my opinion, this new sales model will not only make the customers’ lives more convenient, but it will also help this company to develop. So why don’t other companies try to adapt this sales model?