Undeniably, advertisement is an effective way to promote your products. A good ad not only brings customers and increases sales volume but also it builds a company’s image and reputation in the long run. However, a bad ad can be a disaster; it actually can ruin the company within that 60 seconds or even shorter. In today’s blog, I would like to talk about the good example of ads, and I might talk about the bad one in my next blog’s entry. So here we go~~~~

Carlsberg stunts with bikers in cinema

I think this ad is very creative. At first, I thought it was a research experiment, and started to wonder why they did this experiment. Why did they let 148 bad guys sitting in the cinema and just left two empty seats for those couples? What information do they want to get from this? Until the end, I found out this is a beer commercial advertisement.

After finishing Tuesday’s class, I think it is a very good example of how marketing use aspirational influence in the advertisement. Beer’s major target market is man, and the ones who are not afraid of the bad guys and sit with them get the beer and cheers from the “bad guys” to celebrate their courage. In my opinion, this commercial implies that only brave and strong people deserve to celebrate with the Carlsberg’s beer. These are qualities that men are looking for. I think this is a brilliant idea not only catchy but that can also shape their brand image very well.